Based in Cairo — working globally
Human stories.
Told visually.
Humans Visuals is a creative collective of directors, producers, and storytellers built on over 20 years of expertise across the Arab world.
Based in Cairo — working globally
Humans Visuals is a creative collective of directors, producers, and storytellers built on over 20 years of expertise across the Arab world.
Humans Visuals is a creative collective of directors, producers, and storytellers built on over 20 years of expertise across the Arab world. We specialize in innovative event coverage that turns live moments into compelling visual stories — our team has covered the Arab Reading Challenge across 14 Arab countries, one of the largest knowledge-driven initiatives in the region.
We also produce high-performing digital content that transforms complex data and human stories into formats built for reach. Our work with the World Food Programme generated over 2 million views in under three months. Based in Cairo and working globally, Humans Visuals brings two decades of hands-on media experience into one agile studio.
Creative thinking, the right people, and end-to-end production — all in one content partner.
We develop digital program formats, find the right talent or train the people you already have, and provide everything you need to bring your content to life. From crew, equipment, and filming locations to every stage of post-production, we support the process with the technical advice that helps your content grow.
Trusted by: World Food Programme (WFP), Egypt’s Ministry of Health, the National Nutrition Institute, Arab Reading Challenge, Social Eyez in the UAE, and many more.
One project, seventeen countries, one visual identity.
Full regional production coverage of the Arab Reading Challenge across 14 Arab countries — daily highlight films, contestant documentaries, and winners' ceremonies, delivered simultaneously under one visual identity in just five months.
See full project →A cross-section of brands, institutions, and broadcasters.
Two decades of hands-on media experience, in one agile studio.
Haitham Abu Akrab is a highly accomplished Egyptian producer and director with nearly 20 years of experience in the media industry. Beginning his career in 2006 as a segment producer at OTV, he quickly honed his skills in storytelling and production. Haitham gained recognition for producing and directing over 50 documentaries that explored diverse themes across the Arab world, showcasing his ability to craft compelling narratives.
Driven by a passion for innovation, he founded Handmade Studios and later established Sawarly, where he directed high-profile events like the World Youth Forum and digital content for the Cairo and El Gouna International Film Festivals. His versatility extends to television, where he directed films for the iconic program Sahibat Al Saada for four years, and commercials for brands like Red Bull, Kellogg's, and Floward.
In 2022, he founded Vertical Network to nurture new talent through groundbreaking digital programs. Currently, as the Founder and CEO of Humans Visuals, Haitham is redefining narrative experiences through emotionally-driven content — with recent work spanning high-end productions for the Rotana Group and Aromatic in the Saudi market, alongside impactful collaborations with the United Nations World Food Programme.
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